A New Era of
Prenatal & Postpartum
Care
Starts Here

SECTION.01
Care Technology

Care begins
the day you go home.

We build and operate We-Iku, an app that supports parents once they go home from Budounoki.

Overview

1. In-house development and operation of
   We-Iku, an AI-powered childcare logging app
2. A hybrid care model that connects our postnatal care hotels with digital support
3. A childcare-data platform for corporate and municipal partners

What makes We-Iku different

• A proprietary “Team Power Index” that makes the division of childcare between partners visible
• Four AI features built on the Claude API: sleep-onset prediction, vaccination reminders, food allergy management, and sleep-training analysis
• An “elimination UI” that switches the displayed items automatically by the baby’s age in months — usable at three in the morning without thinking

Value delivered

• Core features free for six years to households across Japan, supporting parents from the hospital stay through daily life at home
• Infrastructure that reaches families at risk of isolation
• We-Eco: an ecosystem in which partners and municipalities support parents with rewards rather than advertising

Roadmap

• Native iOS and Android apps for the domestic market
• Multilingual expansion into Taiwan and English-speaking markets (Canada, Australia)
• Growth as a platform for municipal and corporate programs addressing the declining birth rate

SECTION.02
Postnatal Care DX

Postnatal care runs differently.
So should the software.

Operational design refined across four facilities, delivered as a booking and facility management system built exclusively for postnatal care.

Overview

1. In-house design and development of
   Sango Link, a booking and facility management system built exclusively for postnatal care
2. Solutions that streamline subsidy administration for municipal postnatal care programs
3. System configuration and initial setup tailored to each operator’s way of working
4. Development of customer-facing web tools (pricing simulator, subsidy estimator, and plan diagnosis)

What makes Sango Link different

• A booking engine designed around the baby’s age in months — built for postnatal care, not adapted from hotel software
• Native support for municipal postnatal care programs: subsidy-tier pricing, usage number management, and automated generation of municipality-ready invoices
• Allergy confirmation flows, extended-stay pricing, tour-to-stay conversion and waitlist management — operations translated directly into features
• A design proven in live operation, refined across four facilities and more than 1,000 bookings

Tools for customers

“I don’t know how much of the subsidy I can use” is the biggest barrier to booking postnatal care. We develop and provide tools that let customers find out for themselves.

Value delivered

• Frees staff from spreadsheet management and key-person dependency
• Admission age limits, minimum stay, cancellation policy, multiple-birth capacity — the decisions every operator must make before opening are laid out as settings, so implementation doubles as launch preparation
• Streamlines subsidy program administration
• Ready for multi-facility expansion

Roadmap

• External rollout to postnatal care operators
• Launch packages for new entrants
• Expansion of supported municipalities

SECTION.03
Launch & Operations Support

Opening a postnatal care business
has a proven blueprint.

From obstetric clinics and medical corporations to companies and associations, we work alongside you from launch through daily operations.

Overview

• Business planning and revenue modeling:
  a path to early profitability built around municipal subsidies
• Operational design and staff training:
  hospitality training for midwives and nurses, bringing care and hospitality together
• Patient and customer acquisition:
  website and booking system, social media, advertising, and on-site improvement

One partner per region

We work with a single organization in each region.
You will never be competing against another operator we support, which keeps bookings stable and word of mouth working in your favor. If you have a region in mind, talk to us early.

How we work with you

Initial business plan (1–2 months)	Market and competitor research, revenue simulation
Launch support (approx. 6 months)	Website and booking system, staff training, operational setup
Operations and growth (approx. 6 months)	Social media, advertising, on-site improvement

Also available as a package including Sango Link, our booking and facility management system.

Getting started

We begin with a free consultation
to map out what is possible for your organization.

• First consultation (free)
• Initial assessment and revenue estimate
• Business planning and hands-on support

SECTION.04
Sampling Service

The few days when parents decide
what they will buy for years.

Experiential direct marketing to expectant and new mothers, possible only at Budounoki Postnatal Care Hotels.

Overview

1. Samples placed in guest rooms during stays
2. Hand-delivered by staff at private facility tours
3. Hand-delivered at tastings and events, with feedback collected on the spot

Value delivered

• Product experiences at four locations (Kyoto, Osaka Hommachi, Yokohama, Urawa) serving roughly 2,000 families a year
• Reaching parents in the postpartum days before brand choices have settled — a point of contact available nowhere else
• Targeting by life stage, from pre-conception and pregnancy through the postpartum period
• Custom plans by location, quantity, and method of distribution

SECTION.05
Event Programs

Not a sales pitch. A midwife,
answering real questions.

Seminars and workshops for expectant and new families — planned, staffed and run by our own team.

Overview

1. Planning and running seminars and workshops for expectant and new families
2. Midwives and specialist staff provided as speakers
3. Support for promotional events held by retailers, brands and housing developers

Selected work

Value delivered

• Information families trust, grounded in the expertise of running postnatal care hotels
• A memorable point of contact at the moment attention is highest
• Combined with sampling, a path that runs from experience to purchase
• End-to-end delivery: concept, audience, staffing and the day itself